Total till date:
73.65 Crores Trade Figure
69.72 Crore Producer Figure for 6 days
Welcome Back fell sharply from Monday with a 15% fall daily but still due to the bumper opening it has reached the second highest opening week of 2015.
Welcome back failed to find universal acceptance with big cities and multiplexes falling sharply from Monday.
Mass areas , Single screens and India's core hindi heartland had welcome back continuing to hold well.
All in all Welcome Back has done far better than what anyone in Trade expected it to do .
After the huge opening it was expected that movie should do 125 Crore and become a clean hit but the fall from Monday means that movie might struggle to even reach 100 crore mark.
It now depends every heavily on how Welcome Back does in its second week competing against hero to see where does it ends.
Records:
1.) 2nd Highest Opening Week of 2015 behind Bajrangi Bhaijaan.
2.) Highest opening week for a comedy movie since Ready in 2009 which had collected 69 Crore.
3.) Highest Opening week ever in the career for John Abraham , Anil Kapoor and Shruti Hasan ahead of race 2
Area Wise:
While mass areas and smaller towns are steady the urban areas have completely fallen off .
Delhi , Mumbai , Punjab, West UP have had major falls.
Core Hindi heartland areas dominated by mass audiences Rajasthan, Bihar, MP, Punjab and parts of UP are still very good.
Basically there is a multiplex vs single screens issue with multiplexes falling while single screens are steady.
Overseas:
In overseas Welcome Back had a very good opening weekend of $3.21 million breakup here but riding mostly on Pakistan and UAE.
Earlier:
On First Monday Welcome back went down drastically in major cities where the drop was close to 60% however in mass areas the drop was only 40%
In most of he cities and metros welcome back was only doing decent business its core strength remains in the hinterland which loves the comedy masala genre more.
Whatever be the final tally Welcome back has definitely done much better than what the trade expected from the movie which is a positive for everyone involved.
Welcome back will have a good opening week due to the opening but how far it goes will depend on its second week.
The good part is that Hero the next week release is a weak release and is going for a more multiplex oriented strategy than single screens.
The High Budget means that even 100 crores will not make it a hit
Daywise Breakup:
Day 1:
14.22 Crore Trade Figure
14.35 Crore Producer Figure
Day 2:
16.88 Crores Trade Figure
17.05 Crore Producer Figure
Day 3:
19.5 Crores Trade Figure
19.6 Crore Producer Figure
Screens:
3200 Pan India
Budget: 100 Crores
Production Cost: 80 crores and Prints and Advertising cost 20 Crores . It was again a movie conceptualized 3 years ago with a hope for large amount coming in for satellite rights but market has crashed now.
Welcome itself had some of the highest TRPs whenever it was screened and welcome back is in the same genre so it should still get a good amount whenever the rights are sold.
Economics:
Welcome back is a big budget movie and has been sold on advance to Eros by producers the big caveat being if it fails to collect more than a certain number than producers will have to return money to Eros.
Producers of the movie have had a track record of mismanaging finances and delaying salaries of actors and payments to financiers which is why probably akshay is not doing this movie.
There were court cases and rumours that John Nana and Anil have not been paid before the release of the movie but somehow despite all this movie has released
Post a Comment