Day 5:
6.25 Crores Trade Figure
Total till date:
64.1 Crores Trade Figure
58.52 Crore Producer Figure
On Tuesday Welcome back was 15% lower than on Monday. The opening has been so good that movie is still slated to be 2nd Highest first week of 2015.
While mass areas and smaller towns are steady the urban areas have completely fallen off .
Delhi , Mumbai , Punjab, West UP have had major falls.
Core Hindi heartland areas dominated by mass audiences Rajasthan, Bihar, MP, Punjab and parts of UP are still very good.
Basically there is a multiplex vs single screens issue with multiplexes falling while single screens are steady.
Day 4:
7.25 Crores approx Trade Figure
7.52 Crore Producer Figure
Overseas:
In overseas Welcome Back had a very good opening weekend of $3.21 million breakup here but riding mostly on Pakistan and UAE.
On First Monday Welcome back went down drastically in major cities where the drop was close to 60% however in mass areas the drop was only 40%
In most of he cities and metros welcome back was only doing decent business its core strength remains in the hinterland which loves the comedy masala genre more.
Whatever be the final tally Welcome back has definitely done much better than what the trade expected from the movie which is a positive for everyone involved.
Welcome back will have a good opening week due to the opening but how far it goes will depend on its second week.
The good part is that Hero the next week release is a weak release and is going for a more multiplex oriented strategy than single screens.
The High Budget means that even 100 crores will not make it a hit
Daywise Breakup:
Day 1:
14.22 Crore Trade Figure
14.35 Crore Producer Figure
Day 2:
16.88 Crores Trade Figure
17.05 Crore Producer Figure
Day 3:
19.5 Crores Trade Figure
19.6 Crore Producer Figure
The opening of welcome back has pleasantly surprised everyone in the trade and movie is doing beyond what trade expected the movie to do.
Welcome Back shows that sequels get a huge benefit and masala movies with a healthy dose of comedy still work well in most parts of India.
Welcome Back is a big career boost for John Abraham and is looking like a big mistake for Akshay Kumar.
Screens:
3200 Pan India
Budget: 100 Crores
Production Cost: 80 crores and Prints and Advertising cost 20 Crores . It was again a movie conceptualized 3 years ago with a hope for large amount coming in for satellite rights but market has crashed now.
Welcome itself had some of the highest TRPs whenever it was screened and welcome back is in the same genre so it should still get a good amount whenever the rights are sold.
Economics:
Welcome back is a big budget movie and has been sold on advance to Eros by producers the big caveat being if it fails to collect more than a certain number than producers will have to return money to Eros.
Producers of the movie have had a track record of mismanaging finances and delaying salaries of actors and payments to financiers which is why probably akshay is not doing this movie.
There were court cases and rumours that John Nana and Anil have not been paid before the release of the movie but somehow despite all this movie has released
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