Second Friday:
2.5 Crore Trade Figure
Second Saturday:
4.25 Crore Trade Figure
Total till date:
80.45 Crores Trade Figure
74.02 Crore Producer Figure for 7 days
Welcome back showed decent growth in its second weekend with collections jumping by 70% from Second Friday as its competitor Hero struggled.
Welcome back is doing well in North and Gujarat areas where hero is struggling.
Earlier:
Welcome Back fell sharply from Monday with a 15% fall daily but still due to the bumper opening it has reached the second highest opening week of 2015.
Welcome back failed to find universal acceptance with big cities and multiplexes falling sharply from Monday.
Mass areas , Single screens and India's core hindi heartland had welcome back continuing to hold well.
All in all Welcome Back has done far better than what anyone in Trade expected it to do .
After the huge opening it was expected that movie should do 125 Crore and become a clean hit but the fall from Monday means that movie might struggle to even reach 100 crore mark.
It now depends every heavily on how Welcome Back does in its second week competing against hero to see where does it ends.
Records:
1.) 2nd Highest Opening Week of 2015 behind Bajrangi Bhaijaan.
2.) Highest opening week for a comedy movie since Ready in 2009 which had collected 69 Crore.
3.) Highest Opening week ever in the career for John Abraham , Anil Kapoor and Shruti Hasan ahead of race 2
Area Wise:
While mass areas and smaller towns are steady the urban areas have completely fallen off .
Delhi , Mumbai , Punjab, West UP have had major falls.
Core Hindi heartland areas dominated by mass audiences Rajasthan, Bihar, MP, Punjab and parts of UP are still very good.
Basically there is a multiplex vs single screens issue with multiplexes falling while single screens are steady.
Budget: 100 Crores
Production Cost: 80 crores and Prints and Advertising cost 20 Crores . It was again a movie conceptualized 3 years ago with a hope for large amount coming in for satellite rights but market has crashed now.
Welcome itself had some of the highest TRPs whenever it was screened and welcome back is in the same genre so it should still get a good amount whenever the rights are sold.
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